THE PURPOSE PR & CELEBRITY ENDORSEMENT AGENCY
With well-established contacts, and highly regarded work, Chloe Franses & Co brings voices to campaigns, business partners to charities, and celebrity to key media moments.
Our goal is to ensure that each party is able to maximize impact, facilitating unique, audience-grabbing creative value and positive impact.
Chloe Franses - Founder
Energetic, tenacious and vigorously well connected, Chloe Franses has spent the past 22 years working with a vast and varied range of charitable and non-governmental organisations as well as some of the worlds best known and most respected brands and individuals.
Whilst working in consumer and entertainment PR, Chloe’s passion and drive grew whilst mentoring charities and she went on to head up creative partnerships at Amnesty International for seven years, establishing a high profile talent support programme and aligning Amnesty with suitable film, music and cultural projects, festivals and exhibitions, as well as creating films with influential cultural figures both behind and in front of the camera.
Later she took on the role of Corporate Social Responsibility Director for the Soho House, Caprice and Birley groups. She proposed and implemented the company’s improvement in key areas of sourcing, sustainability, environmental impact, community engagement and charity support.
As a result of the inarguable shift towards conscience economics, its communication and the need for impactful voices to address this, Chloe established Chloe Franses & Co in 2011. Working with clients such as; Jaguar Land Rover, Red Bull : Wings for Life Foundation, FilmAid International, Sky Atlantic, Pernod Ricard and Disney.
The CF&Co team were brought in to bolster the celebrity offering for freuds - According to PR Week, "the UK's number one consumer PR agency" - during which time Chloe delivered partnership and endorsement deals, some highlights of which included; Jude Law for Lexus, Idris Elba for Purdey's/Britvic and over 30 celebrities, including Naomi Campbell for The Global Goals launch.
2016/17 has seen Chloe and her team consulting for a number of additional agencies in this capacity as well as carrying on partnering brands, social impact campaigns and celebrities.