PARTNERSHIPS WITH POWER
Project Literacy 2017 - Rewriting Lives with Idris Elba
Our work with Project Literacy continues.
On 8th September 2017, Chloe Franses & Co partnered with Project Literacy, Weber Shandwick and FCB Inferno to launch this year’s campaign: Rewriting Lives.
Project Literacy aims to end illiteracy by 2030 and this year’s campaign was focused on intergenerational illiteracy and specifically, the huge rates of adult illiteracy around the world.
CF&Co brought in Idris Elba to star in the 2017 campaign video, Rewriting Lives, to shine a light on the story of one of the Project Literacy “heroes”, Wanda Stewart.
Wanda used to be illiterate and with the help of Project Literacy, learnt to read and write as an adult. Her story is a reminder of just one of the many challenges illiterate adults and parents face – not being able to read her children a bedtime story, Wanda used to make up the words using the pictures as her guide.
To mark International Literacy Day, we turned Wanda’s imagination into a reality by introducing: “A Little Chicken Named Pong-Pong” – a fresh re-telling of the classic story ‘Chicken Little’, authored by Wanda and downloadable on the Project Literacy website.
Inspired by her story, Idris Elba authored the foreword to her new book and we recorded a live reading of it which was shared globally online by Idris and many other literacy activists (see video below).
CF&Co also rallied the support of Chelsea Clinton, Stephen Fry, Frank Lampard, David Williams, Neil Gaiman, Nicholas Kristof, Forest Whitaker, Katie Couric, Alyssa Milano, Gillian Anderson, Cathy Newman, Jim Chapman and Niomi Smart.
Amassing a total online audience of around 32-million people!
750-million people worldwide are unable to read and write. Their illiteracy not only affects them but their families and successive generations too – illiterate parents are much more likely to pass the problem down to their children.
To read more and donate, please visit: https://www.projectliteracy.com/
- Pieces of coverage: 412
- Reach: 802,820,257
- Included reference to Pearson’s donation promise: 95%
- Referenced Pearson: 95%
CF&Co worked with Formula E to deliver a thrilling day of nail biting speed at the action packed, electric street racing for the FIA Formula E Championship in Montreal, Canada.
On Sunday 30th July 2017, CF&Co arranged for actress and model Kate Upton to join Royal Peter Phillips along with X-Men's Nicholas Hoult & Tye Sheridan, to experience the high powered speed of renewable energy.
CF&Co handled press coverage of the event, drumming up excitement from a broad range of consumer and industry press.
Formula E are fighting climate change by offering electric vehicles as a solution to air pollution in city centres and breaking down the barriers to the electric vehicle market: Technology, Perception and Infrastructure.
CF&Co are excited to work with Formula E on the world’s first electric street racing series, defined by real street rivalries, raw electric performance, and renewable energy within reach. Formula E is disruptive in motorsport, redefining the very boundaries of what a sport can be through the unique fusion of entertainment, sustainability, technology and innovation.
On Tuesday 25th July 2017 the charity Global Comfort, founded by Dr Comfort Momoh MBE, launched with a music event to raise awareness around Female Genital mutilation (FGM).
The main aim of Global Comfort is to end FGM in our generation and CF&Co engaged artists and performers to launch the charity and begin to tackle the lack of understanding of FGM here in the UK.
CF&Co curated the #C_ntTouchThis event and secured the legendary venue KOKO in Camden. The evening was hosted by Clara Amfo (of BBC Radio 1) and saw a range of performances from British rapper Little Simz, DJ'ing from Chloëdees, the soulful R&B of Tawiah, award-winning Senegalese rap from Sister Fa and the explosive Afronaut Zu.
On top of artist management and producing the event, CF&Co also secured and worked with some amazing partner organisations to support the launch including: ActionAid UK, The Global Media Campaign to END FGM, Gal-Dem, The Pool and of course KOKO Camden.
CF&Co secured amazing press coverage both in the build up and following the event including listings in local and national publications (online and print) and feature stories in The London Evening Standard and British Vogue.
FGM is illegal in the UK and has been since 1985 yet there are 137,000 girls and young women living with FGM in England and Wales.
Global Comfort’s overarching mission is to engage and empower the community to make a difference in people’s lives. Born out of the need to protect vulnerable girls and women from cruel and outdated customs and practices, Global Comfort aims to provide people across the globe with the physical and mental tools to achieve this.
What CF&Co delivered:
- Venue - KOKO Camden
- Artists - Little Simz, Clara Amfo, Tawiah, Afronaut Zu, Chloëdees, Sister Fa
- Partners - KOKO Camden, Gal Dem, The Global Media Campaign to END FGM, The Pool
- Press coverage and media management - online and print - including event listings and feature stories in leading titles
- All content creation and assets including (but not limited to) - event name, logo design, flyers, ads, photography, video message from the Mayor of London Sadiq Khan
- Social media campaign and strategy
- On the day production and management of full line-up including tech specifications and artist management.
Press coverage included:
Idris Elba & Purdey's - Everything You Need Is Inside
CF&Co worked with Idris Elba & Purdey's to launch the Purdey's Everything You Need Is Inside campaign, which saw the screening of the 10 short films created by Green Door Pictures and Iris Worldwide. CF&Co coordinated the event at London's 76 Dean Street; managing the Facebook Live and delivering the PR.
The 10 short films were created to motivate viewers online at intervals across the week when people need a little push to keep going and some Purdey's to feel lifted and rejevenated.
Idris then joined a panel discussion to talk about the importance of "getting up off the sofa" and what motivates him with Henry Holland, Chris Barez-Brown and Olivia Louise. The positive ethos behind this campaign is about inspiring people, challenging the ease in which we criticise ourselves but encourage others.
As Idris said at the launch "I've always been a strong believer that when you believe in yourself, you're halfway there".
Dev Patel - Chivas Icons Dinner 2017
CF&Co delivered Dev Patel in the role of the 'Icon' for Chivas Regal Gulf's annual 'Win The Right Way' Icons Dinner - 2nd May 2017.
This exclusive event is a celebration of lives that are lived with a new definition of success - one where the ambition of succeeding is shared by that of making a positive impact on the lives of others.
The event raised much needed awareness and funds for Dev's #Lionheart Campaign, which helps charities that support the rehabilitation of street children in India. A campaign that was partly inspired by his Oscar-nominated movie Lion. Dev spoke about the importance of the project and how his character Saroo was one of the luckier children on India's streets.
On 15th March 2017, CF&Co and Crisis Action worked alongside a coalition of other organisations including Oxfam, UNICEF, Save The Children, The Syria Campaign, War Child and the Syrian American Medical Society to launch the Stand With Syria campaign which marked the 6th anniversay of the devestating conflict.
CF&Co helped to secure writers, actors and journalists such as Malala Yousafzai, Neil Gaiman and Mariella Frostrup to hand over their Twitter feeds to give voice to the men and women working in Syria today, to speak and share with others what everyday life is like in Syria right now.
The aim of the activity was to draw awareness to the human stories within Syria and to put a spotlight on the EU Conference about the state of Syria on April the 2nd in Brussels.
Project Literacy - #GiveYourWord
Following on from the brilliantly successful A-Z of Illiteracy campaign launch last year, CF&Co partnered with Pearson, Weber Shandwick and Project Literacy to launch #GiveYourWord - a project for the world of tomorrow aimed at drawing attention to this global issue and identifying an exact date in the very near future when there will be more smart 'literate' devices and computers than literate humans - by securing celebrity support and further helping to break this cycle.
Almost one billion adults don't know how to read or write. And their illiteracy not only affects them, it affects their families and all successive generation - because illiterate parents are much more likely to pass the problem down to their children.
By partnering with the University of Massachusetts (who specialise in Computer Science and Machine Learning), Project Literacy found that; one in seven adults in the U.K. still cannot read or write their own name and personal assistant apps like Siri and Alexa are getting smarter and there are now more people teaching computers how to be literate than there are teaching humans.
But here's the good news : with your help this is a cycle that can be broken.
Make a donation and help make a difference at www.projectliteracy.com/giveyourword
Comic Relief - Swear Jar March 2017
CF&Co worked with Grey London, Comic Relief and Richard Curtis to launch a brand new and exciting app called Swear Jar - 17th March 2017.
Created using the latest voice recognition technology from Google, Swear Jar digitally monitored how much users were "f'ing and blinding" and as a result, made dontations to the charity for every curse they made (capped of course!)
To launch the app, Grey London created a montge of famous swear scenes for which CF&Co secured all the celebrity support from the likes of Bill Nighy, Kate Moss, James Corden, Russell Brand, Jimmy Carr, Kenneth Branagh, Miranda Hart, Renée Zellweger, Colin Firth, Hugh Grant, Ricky Gervais and many more!
The result... see for yourselves!
Thomas & Evans Launch 2017
Inspired by the temperance movement of the 19th century, Thomas & Evans No.1 is a refreshing drink with a light sparkle and hand-picked green fruit juices which are filtered through silver-birch charcoal, whilst the natural bouquet of 22 fruit juices are captured using steam-distillation.
Thomas & Evans No.1 has been created to offer modern day drinkers a sophisticated, refreshing choice for zero-proof moments (the occasions when you choose not to drink alcohol). With an inspiring history, T&E No.1 sets out to transform non-alcoholic drinking experiences by reinventing the marketplace through quality products and passion for change.
CF&Co are proud to have been a part of the trade launch of this beautifully crafted drink and set out with the aim of engaging a growing audience of ‘non-drinkers’ that still want to enjoy exceptional drinks that aren’t your everyday, child focused soft drink.
By introducing the brand to Mark Parr ("Lord Logs") and Clare Isaacs of Quiet Co., CF&Co played an integral role in the development of the event creative, curation and production - this included counsel and insight to the core internal teams and externally, built connectivity and fame for the brand through introductions and outreach to KOLs and trade contacts.
The Ocean Awards 2017
Boat International are the world’s most prestigious superyacht specialist, celebrating yachts and the lifestyle that comes with them through their unique environment and unrivalled access.
Boat International offers a massive range of superyacht products from magazines and luxury books to digital media services and data to owners and professionals, as well as organising high quality events. Of the Boat International portfolio of events, The Ocean Awards have been created to drive fame for marine conservation and celebrate the tireless work that is being done in the the BOAT community.
CF&Co secured a star-studded guest list to attend the post ceremony party to celebrate the achievements of the heroes and heroines saving our seas.
Launched during London Fashion Week September 2016, CF&Co came on board this project with W Communications to support DKMS, an international not-for-profit organisation dedicated to the fight against blood cancer, and call upon a global audience to #ShareTheLove in a social media movement.
By bringing in the amazing Greg Williams as the creative director behind the #ShareTheLove catchphrase, this campaign was designed to boost awareness for the need of more stem cell donors to give blood cancer patients worldwide a second chance - Literally, sharing the love by giving simple DNA samples (mouth swabs/blood sample) that will register your blood type on their database.
Supporting celebrity talent including Tahar Rahim, Liv Tyler, Alice Templerley, Daisy Lowe, Laura Bailey, Portia Freeman and Ellen Von Unworth have been shot by Greg sharing a kiss to show their support for the campaign.
Since every 35 seconds worldwide, someone is diagnosed with blood cancer, even the entire stem cell donor pool of over 6 million are not enough to save every patient in need of a stem cell transplant. This is one of the first global social media campaigns that DKMS have launched and CF&Co were so very proud to be a part of it.
To find out more and register please visit the DKMS website here.
The A-Z of Illiteracy is a campaign aimed at tackeling global illiteracy.
Chloe Franses & Co, in partnership with Pearson's Project Literacy, enlisted 26 celebrities and specialist experts to show their support on International Literacy day, 7th September 2016.
757 million people in the world today are illiterate (that's 1/10th of the world's population). This campaign, in partnership with UNESCO, War Child, WomanKind and many others, is looking at raising the vital attention it needs and deserves in order to bring around real change to issues such as AIDS, homelessness, FGM, poverty, radicalisation and many more, the majority of which are stagnant in their progression because of illiteracy.
The Alphabet of Illiteracy was first released at Davos earlier this year and went on to win the Cannes Lions Health and Wellness Grand Prix for Good.? It is a body of research highlighting 26 global problems that have illiteracy as their root cause.
The project was launched via Twitter with each letter represented by a different celebrity or expert in a certain field. CF&Co rallied the support of Sir Elton John, Neil Gaiman, Emma Watson, Nicholas Kristof, Taylor Schilling, Idris Elba, Davia Walliams, Russell Brand, Sting, Usain Bolt, Matt Berry, Frank Lampard, Emmanuel Jal, Sienna Guillory, Bidget Everett, Oliver Jackson Cohen, Yvonne Chaka Chaka, Tom Austen, Gillian Anderson, Tom Parker Bowles, Dr. Linda Papalopoudos, The Global Fund to Fight AIDS, TB & Malaria, Harpur's Bazaar...
On Sunday 4th September 2016, the #Refugenes film campaign was launched.
Chloe Franses & Co. brought together celebrities who all have refugee heritage; some a lot closer in history than you would think.
The story telling campaign aimed to change perception of refugees; whilst showcasing the colourful fabric of our society and what makes our diverse nation so great. Watch here
Rita Ora, Jamie Cullum, Elisa Sednaoui-Dellal and Naomi Shimada each filmed a short video sharing their #refugenes story; which were then posted across all their individual social media channels and accompanied by a photo shot by the talented Greg Williams
To see the full refugenes stories and to find out how you can help millions of refugees still in need today go to www.helprefugees.org.uk/refugenes
The Lodge Rio
Chloe Franses & Co are working with Nigel Peters and his team to explore, deepen and expand relationship with current, potentially interested parties, bookings and contacts for The Lodge.
The Lodge Rio was initiated by Nigel Peters and John Beach, and is product of a dynamic partnership between London’s NP&Co, experts in stand-out global hospitality experiences and Rio's boutique hospitality agency Atropik.
Please see the website for more details and to book now!
We Are Europe
Chloe Franses & Co worked on the premiere of Home on the eve of World Refugee Day - June 20th, 2016.
A film highlighting the refugee crisis, starring Jack O’Connell (Starred Up, Money Monster) and Holliday Grainger (Great Expectations, Cinderella), Home is a 20-minute short that was shot in three countries, is supported by the UNHCR, the United Nations’ Refugee Agency.
Written and directed by Daniel Mulloy, who won a BAFTA in 2005 for short film Antonio’s Breakfast, the film centres on a comfortable English family who experience a life-changing journey.
Chloe Franses & Co and freuds worked alongside the incredible women from Help Refugees (and their amazing volunteers) along with the ever enthusiastic team at Letters Live to help assemble some brilliant, passionate actors, musicians, playwrights, directors and producers to perform along side some of the refugees living in the Jungle, in order to bring attention to the unaccompanied minors in the camp who need to be protected.
This performance event was co-ordinated following the delivery of a letter to David Cameron, assembled by Jude, with some of Britain’s most prominent writers and actors to call on the Prime Minister to help the growing numbers of unaccompanied children living in desperate conditions in Calais and Dunkirk.
With a Guardian exclusive and a shoot by Greg Williams in Parliament Square, this letter received the support of over 145 celebrities urging the government to speed up the process by which children can be reunited with relatives in the UK.
The Global Goals
On the 25th of September 2015 at the UN, 193 world leaders adopted the Global Goals, a series of 17 ambitious goals to end poverty, fight inequality and injustice and tackle climate change for everyone by 2030.
This was the world’s biggest ever collaboration of NGOs, global brands, public figures, educators, faith leaders, TV and Radio broadcasters, cinema advertisers, telecoms operators, digital and social media platforms, publishers, communications and marketing specialists, to give the Goals the biggest launch ever.
During London Fashion Week 2015, we worked with world-renowned photographer, Greg Williams in London and Gavin Bond in New York to shoot a portrait series of the top faces with their chosen Global Goal - to be used in media and social media coverage to support the UN's campaign.
Medical Aid for Palestinians
Chloe Franses & Co were brought in by Medical Aid for Palestinians (MAP) to help devise their creative strategy and talent partnership opportunities. CF&Co introduced the amazing Tom Birkett of Mallinsons photography to shine a light on the vital work that MAP does through the creation of a photographic series.
CF&Co delivered multiple celebrities to show their support by choosing and holding images linked to individual stories of men, women and children living in Palestine today.
MAP is a UK-based humanitarian charity which provides emergency medical aid and develops essential healthcare for people living in Gaza, West Bank and Lebanon - to those worst affected by the conflict, occupation and displacement.
For the many affected, physically being able to get to a hospital can be impossible when living in an area which is always at risk of being a conflict zone results in significant need for medical care. The injustice and discrimination faced by Palestinians has a direct impact on their health.
Nigerian Presidential Elections
Chloe Franses & Co were involved in supporting a human rights campaign fronted by NGO’s such as; Amnesty International, Human Rights Watch, Oxfam and IRC based around the presidential elections in Nigeria on 28th March.
The Nigerian Human Rights Commission warned that, without steps to prevent escalation, this year’s election could have ‘confronted a high risk of significant violence which could pose a clear and present danger to the stability of the country and its neighbours’.
It was the role of Chloe Franses & Co to rally the support of high-profile talent to become a voice of reason and calling on the rest of the world to focus on the need for monitoring and support for Nigeria. We were therefore thrilled to have worked with the amazing Hakeem Kae-Kazim on raising awareness and reaching out to show support his for those in the ground in Nigeria through shedding a light on the importance of civilian protection.
This campaign wasn't about politics, but rather the fundamentals of basic human rights and the need for people around the world to stand in solidarity with those looking to peacefully partake in the election process. Having already experienced a delay in the election date, justified by the growing insecurities caused by the insurgency Boko Haram in the north east of the country - there is still a need for debates to happen at an international level so as to address the injustice and inhumane risk to civilians in their quest to exercise their basic human rights such as casting a vote.
#WithSyria - Fourth Anniversary of the Conflict
We were thrilled to come together once more with the global coalition of over 120 major charities and NGO’s on the #WithSyria campaign to mark the fourth anniversary of the conflict.
Satellite imagery shows that a shocking 83% of Syria’s lights have gone out over the past four years, plunging streets, homes, schools and hospitals into darkness, as hope is gradually extinguished.
On the 12th March, alongside Oxfam, Amnesty International and Save the Children, we called to ‘Turn the Lights Back On in Syria’. Oxfam, Amnesty and Save the Children commissioned US based Vicki DaSilva, a light graffiti and light painting artist and we brought in high profile talent to be part of the light installation and shine a spotlight on the conflict.
We sourced high profile talent who are passionate about the crisis in Syria, to have their photographs taken in spotlights alongside other Syrian activists, as well as faith leaders and other high profile supporters to raise awareness for the situation in Syria. These included Christopher Eccleston, Matt Berry, Sienna Guillory, Enzo Cilenti and Nick Moran.
This was part of a wider initiative driven by more than 100 charities where people across the world held candlelit vigils as a display of global solidarity to end the bloodshed. We are calling on world leaders to urgently to take action to end the suffering - to stop attacks on civilians and boost the humanitarian response and ensure that refugees seeking safety find asylum. Organisations united to demand that international powers prioritise a political solution with human rights at its heart and halt the suffering through negotiations and ensure respect for international humanitarian & human rights law.
One Billion Rising
The One Billion Rising Revolution 2015 was the third annual global campaign held in over 200 countries to draw attention to sexual violence against women through dance, music and speech. The campaign was initiated by Eve Ensler, global activist and author of The Vagina Monologues and has been led in the UK by Lynne Franks.
We were incredibly excited to work with Lynne and the team on this year’s revolution, supporting with outreach and logistics for the performers and helping source the location for the press briefing a few days prior.
On Valentine’s Day, at Marble Arch in central London, artists, performers, drummers, dancers and the men and women who care, came together to draw attention to the horrific abuse of children and young women that is sadly so endemic. The focus for 2015 in the UK is to protest against the horrific situation of child abuse and sexual grooming of vulnerable teenage girls.
The day proved to be a huge success with hundreds of people coming together to show their support and stand up and say no more exploitation of children. Those in attendance and speaking or performing at the event included the actress Mandeep Dillon, comediennes Kate Smurthwaite and Shazia Mirza, singers Paigey Cakey and Sarah Jane Morris and MP Seema Malhorta, Shadow Minister for Prevention of Violence against Women and MP Stella Creasy of Walthamstow.
Metropolis for The Travel Channel
Metropolis is a landmark showcase of 6 different destination cities as you’ve never seen them before - New York, Paris, San Francisco, London, Rome and New Orleans. Through story-telling and fascinating histories that define each city, the idea is to explore the combinations of people, places and experiences that make a city worthy of the title Metropolis. Further, through the journey into the evolution of these great Metropolises, Nutopia will be meeting cutting edge chefs, barmen, architects, artists and well known faces that call these cities ‘home’.
Working with Nutopia, we cast talent to appear in the series, sharing memories, experiences and secrets that make them love the cities that are included in the show. Amongst the interviewees we sourced were top actors Jeremy Irons, Dan Stevens and Sienna Guillory who explained why the different cities attract people from across the world to live, work and play there!
Idris' Road Trip with Jaguar XE
On 25th January, Idris Elba embarked on an epic road trip from London to Berlin, travelling 1,200 kilometres in the new Jaguar XE.
Chloe Franses & Co were thrilled to bring Idris on board as a Jaguar ambassador and work with a great team, organising the journey that took him across 4 countries in just 3 days, culminating in a pop-up party in Berlin in which Idris took to the DJ decks.
The Jaguar XE is the most fuel-efficient model ever produced by the luxury firm and the trip was documented using the vehicle’s high-tech ‘infotainment’ (information and entertainment) system to form a series of films, the first of which can be seen below.
Royal Salute and the Sentebale Polo Cup
We have just returned from a trip to Abu Dhabi, accompanying actors Dan Stevens and Sienna Guillory for the Royal Salute Sentebale Polo Cup.
For the past 4 years, Royal Salute have partnered with Sentebale, a charity founded by Prince Harry and Prince Seeiso in memory of their mothers and this is the fourth polo event they have held together. Sentebale helps the most vulnerable children in Lesotho get the support they need to lead healthy and productive lives. Working with local grassroots organisations, Sentebale helps the children who are victims of extreme poverty and Lesotho’s HIV/AIDS epidemic.
We worked with Royal Salute and their representatives, bringing former Downton Abbey actor Dan Stevens to attend the polo and actress Sienna Guillory to present the winning trophy to The Sentebale Huntsman team who beat the St Regis Team 5-4. Prince Harry was also awarded the Most Valuable Player.
Other guests also attending included Sir Jackie Stewart, newly engaged couple Geri Halliwell and Christian Horner, Lina and Bassam Samman, former Miss Australia Jessica Kahawaty.
PORTER Screening honouring Christy Turlington and Every Mother Counts
We were thrilled to support Christy Turlington Burns for PORTER magazine's event with Every Mother Counts to raise awareness of the vital need for the continued progress and preservation of maternal health, with the support of FilmAid International.
Statistics show that one woman dies every two minutes from complications during pregnancy and birth. Driven by her own experiences, Christy founded Every Mother Counts with the aim of providing every mother with the same level of information and healthcare she had received when she needed it most.
A touching speech was given on behalf of FilmAid by FilmAid’s UK Chair, Sian Sutherland, and FilmAid’s Country Director for Kenya, Stella Suge who spoke of her first-hand experience working on a FilmAid maternal health program.
Emphasising the common ground shared by the two organisations, Sian discussed Every Mother Counts and FilmAid’s important contributions to safeguarding women’s health and dignity by the provision of information and the giving of hope, life skills, and voices.
Star Wars Rebels Preview Screening
Chloe Franses & Co had a great time working with Disney XD on a VIP club screening preview of the brand new and exciting Star Wars Rebels animated series.
This addition to the Star Wars franchise is set in an era which has never been explored before on-screen and we felt very lucky to be a part of introducing this to a brand new generation of young viewers.
Chloe Franses & Co worked on bringing together some well known faces and their families to attend this red carpet screening including the likes of; Wendy Wason, Jess Morris, Alice Temperley, Charlotte Olympia, Sienna Guillory, Nihal Arthenayake, Johnny Harris and Neil Stuke.
The fun started in the foyer of the Empire Cinema at Leicester Square which had been transformed into an action-packed, intergalactic activity centre - From Stormtroopers to a VIP Jedi Training room in which you could create your own light sabre fight scene, guests were spoilt for choice before they’d even made it to their seats!
This new series is available to watch now on Disney XD - Enjoy and may the force be with you!
Jaguar XE Launch
The world launch of the new Jaguar XE in September caused a wave of excitement amongst car fanatics from around the globe who gathered at London’s Earls Court to watch a star-studded show in celebration of Jaguar through the ages!
Chloe Franses & Co worked with The Kaiser Chiefs and John Hannah to help Jaguar create this FEEL XE project with the aim of reflecting the exhilaration of driving this sports saloon car and innovative British design.
Jaguar also created exhilarating experiences with the help of award-winning singer Emeli Sandé, designer Stella McCartney and the amazing, Golden Globe Winner; Idris Elba.
This event showcased Jaguar’s undeniable innovative ability as a brand and proved that this new XE is yet another defining moment in the company’s history.
We were thrilled be to have been a part of this project and are having a great time working with Jaguar around their talent development and endorsement.
Filmmakers Dinner with FilmAid International, Chivas Regal and Edward Norton
Chloe Franses & Co has just got back from a fantastic trip to Cannes Film Festival, working with FilmAid International, Chivas Regal and the wonderful and inspiring Edward Norton at the world famous Filmmakers Dinner.
Chivas Regal, long-time supporters of FilmAid, hosted the evening and invited world-class actor and social activist Edward Norton to speak at the event, Edward not only toasted the charitable efforts of the film industry and praised the work of FilmAid, but also presented a cheque of $100,000 to FilmAid’s Executive Director, Simon Goff on behalf of Chivas.
The evening brought together the global film elite including Naomi Watts, Harvey Weinstein, Gemma Arterton, Gael Garcia Bernal, Christopher Hampton and Alfonso Cuáron to celebrate the opening of the film festival.
Leading the final toast, Edward said, “It is a great pleasure to be here tonight at the Charles Finch Filmmakers Dinner, sponsored by Chivas Regal 25. To be able to present FilmAid with such a generous donation on behalf of Chivas Regal is a great honor… Increasingly, we are seeing brands addressing social and environmental issues more than ever before. Charitable causes such as FilmAid need support in order to drive awareness and change consumer attitudes and behavior. With the help of partners like Chivas Regal around the world, FilmAid will be able to reach their next milestone.”
Chloe Franses & Co is thrilled to continue working with FilmAid and Chivas Regal and it was an honour to work with Edward Norton for this special event.
HOSB - ART SOCIAL '14
We have some very exciting news for you folks! This summer will see the House of St Barnabas’ first festival Art Social ’14, a four-day multidisciplinary festival of art and culture. The House of St Barnabas will open its doors to the public for an innovative programme of talks, interactive workshops and live music in its 19th century chapel. Emerging artists will also display visual and sonic contemporary installations throughout the Grade 1 listed Georgian town house.
The festival runs from Thursday 31st July – Sunday 3rd August 2014 and includes three central artistic installations: Patrick Murphy X Keaton Henson Margot Bowman X Actress + Giganta Barby Asante X Tony Nwachukwu.
Other highlights of the fantastic programme include Gavin Turk in Conversation with Richard Strange on 31st July, The Art Social Late Night curated by musician Tony Nwachukwu on the 1st August and Family Fun Day on 3rd August.
There really is something for everyone and we couldn’t recommend it more!
International Day Against Child Labour
We recently worked with the ever-great photographers Sean Gleason & Leo Cackett to photograph David Gandy, Sienna Guillory, Charlotte Jackson, Indira Varma, Johnny Harris, David Ginola, Alice Eve, Jason Atherton and Dexter Fletcher all giving a red card to child labour to mark the International Day against Child Labour on 12th June.
There are 168 million child workers around the world and more than half of them are trapped in the worst forms of child labour. They work in fields, mines and factories and many are sexually abused, exploited in the drug trade or forced to join armies and militias. The International Labour Organisation (ILO), the UN’s specialised agency for the world of work launched the first Red Card to Child Labour campaign to coincide with the FIFA World Cup in 2002 to raise public awareness about child labour, using the red card penalty image to raise awareness of child labour. In 2010, the international community set the goal to eradicate the worst forms of child labour by 2016 and 152 countries have committed to help reach this goal.
On 12th June, the ILO launched the next Red Card campaign with the 2014 FIFA World Cup in Brazil. With the campaign already having strong support from the US humanitarian community including Pharrell Williams, Tim Roth, Cher, Susan Sarandon, Olivia Wilde, Jason Sudeikis, Hans Zimmer and Rob Morrow to name but a few, Chloe Franses & Co lent a hand at spreading the word in the UK. We wanted to give special thanks to the gorgeous London EDITION Hotel and House of St Barnabas for lending us their beautiful spaces to shoot these fantastic people.
The campaign has been hugely successful with the launch being shown on the big screens in Times Square. Mike Einziger from Incubus wrote an anthem for the campaign which features a number of other artists including Pharrell Williams and Travis Barker from Blink-182 and Amazon became the distribution partner for the song and released it as a free download on their homepage. Pope Francis also referred to the World Day Against Child Labour during his general audience at The Vatican, saying that “tens of millions of children are forced to work in degrading conditions, and are victims of slavery and abuse, harassment and discrimination. I truly hope that the international community will extend children’s access to social protection to eradicate this curse.”
The Social Disruptors Talk Food Waste
Last night Chloe Franses & Co attended a talk at Freuds with The Social Disruptors, hearing social entrepreneurs from Ashoka discuss food consumption and waste. It was an educational and inspiring evening and we wanted to share it with you.
In 2010, 15 millions tonnes of food went to waste in the UK. From our homes alone we throw away 7 million tonnes of food and drink each year, most of which could have been eaten. These figures are incredibly alarming and a true wake up call.
Rubies in the Rubble is one organisation trying to solve this problem. They make delicious chutneys and jams by sourcing all their fruit and vegetables from surplus food, fresh from the market before they’re discarded. This includes fruit and veg that is undersized or in overabundance. We think this is a fantastic way to make good use of food that would otherwise be thrown away!
It was also great to hear about the Trussell Trust, who set up food banks across the UK to provide a minimum of 3 days emergency food and support to people experiencing crisis. In the last year alone they helped feed 913,138 people, of which, 330,205 were children. Food waste is a huge problem and it was great to hear from people who are so passionate and driven to make a difference in this lifetime!
Team Edition to run as superheroes for the annabelle rose foundation
As you know the Chloe Franses & Co has been working closely with the fabulous London EDITION Hotel and we are just loving the extra mile their staff go outside of their work and we just had to share with you!
On Sunday 18th May, 41 employees of the London EDITION Hotel will be running in the Super Hero Fun Run in Regents Park to raise money for The Annabelle Rose Foundation. The London EDITION have chosen to support the Annabelle Rose Foundation as it is particularly close to one of their staff members heart.
The Annabelle Rose Foundation aims to support sufferers of Spinal Muscular Atrophy and their families by funding for car/home adaptations, funding specialist medical equipment and toys, providing families with the opportunity of short holidays for those with a short prognosis and provide help support with funeral costs/arrangements, as well as providing emotional support for the families affected by the condition.
Ben Murphy, Guest Relations Agent at the hotel, is dedicated to supporting the charity as his cousin Rae is affected by SMA. At 2 years old, Rae was diagnosed with SMA Type Two. There is currently no treatment or cure for SMA and research is ongoing. It is the biggest genetic killer of infants and 80% of babies with Type One SMA do not reach their first birthday, with the majority passing away by the age of six months. With help from The Annabelle Rose Foundation, Rae is now six years old and enjoys to whiz around in her electric wheelchair giving out her demands!
Ben is so thankful to the London EDITION for supporting The Annabelle Rose Foundation and has said: “I am so proud to be working in an environment where the people are so passionate and want to get behind a special cause. The Annabelle Rose Foundation is an amazing charity and I’m so thankful to the team at The London EDITION for supporting, I couldn’t ask for more… they really are the best!” We wish Ben and all the staff taking part in the run the best of luck and hope they manage to reach their fundraising goals!
Change a life #JohnsStory
The ever brilliant House of St Barnabas has just launched its first ever digital campaign to raise vital funds needed to run their Employment Academy, supporting those who have been affected by homelessness or social exclusion back in to work. As you may already know, the House of St Barnabas is the very first not-for-profit private members club in London and officially opened its doors in October. This members club with-a-difference works with London’s homeless through their Employment Academy, providing training and career development within a unique working environment to build confidence and nurture skills and helps change the lives of those who have suffered from homelessness.
Today they are launching a social media Text to Donate drive called #JohnsStory. John Smallshaw is a former Employment Academy participant and in this film, tells his story to Scottish actor Brian Cox, following his journey from an alumni to today where John is one of the club’s employees. They are asking people to donate just £5 via text. If 15,000 people gave just £5, 25 people like John Smallshaw would be able to attend the Employment Academy, helping them to transform their lives. Please can you help them reach their target?
TEXT ‘JOHN20 £5' to 70070 to help change someone’s life for the better.
#WithSyria - Third Anniversary of the Conflict
What a few weeks it’s been here at Chloe Franses & Co HQ working on the #WithSyria campaign for the Crisis Action Network! We are delighted to have been a part of such a great team of people working on such an important campaign.
Syria is a crisis of a generation. Over 100,000 people have been killed, including some 10,000 children, half a million are estimated to have been injured and almost half the entire country has been forced from their homes. The country is enduring simultaneously both an exodus and a collapse. This campaign showed that people are united in their horror towards the conflict and in solidarity with the men, women and children of Syria – it shows that the world is #WithSyria. We worked with a global coalition of over 120 major NGOs, charities and famous voices from more than 30 countries, all coming together to join ordinary Syrians to mark the 3rd Anniversary of the crisis on 15th March in a series of actions calling on World leaders to make this the last anniversary marked by bloodshed.
We were delighted to work with the fantastic street artist Banksy who created a #WithSyria reworking of his iconic “girl with a red balloon” image. This image of a girl with a red balloon was the inspiration for the creation of a stunning animation by RSA with exclusive music from Elbow, who have given their song “The Blanket of Night” as the soundtrack and the great Idris Elba provided the voiceover. We also created photo shoots with our photographers Sean Gleason and Adam Whitehead and some of our favourite talent at the gorgeous Penthouse at The London Edition Hotel who supported the campaign by taking a picture with a red heart balloon, a simple unifying image, standing in solidarity with those affected by this terrible conflict.
The #WithSyria campaign launched the week of the anniversary on the 13th of March with the simultaneous release of a red balloon at 12pm GMT by little girls in countries around the world including the United Kingdom, the United States, Russia, France and the largest Syrian refugee camp in Jordan, Za’atari Camp. On the evening of the 13th some of the world’s most famous buildings were lit up and vigils were held in over 35 locations including London’s Trafalgar Sq, Washington D.C Capitol Building reflective pool, Eiffel Tower in Paris, Za’atari Camp, Jordan, Tretyakovskaya Gallery in Moscow, and also in Dadaab, the biggest refugee camp in the world, Khartoum, Somaliland and South Korea amongst others.
Chloe Franses & Co takes jeremy irons to dubai with chivas regal
Our CEO Chloe Franses has just returned from taking Oscar winning actor Jeremy Irons to Dubai – supported by Chivas Regal, he had a whirlwind trip to talk about his philanthropic work, including campaigning for Amnesty International, The Prison Phoenix Trust and fundraising for FilmAid International.
He was also there to specifically promote his new documentary Trashed about the terrible impact of non-biodegradable waste. Watch it here.
Chivas Regal named Jeremy their ‘Legend’ and he was interviewed for a number of middle eastern media outlets.
The film itself will be shown this week as a preview to the 10th Dubai International Film Festival.
The goldfinger factory has launched
A big, warm-hearted welcome to our friends [Goldfinger](http://www.goldfingerfactory.com/ "http://www.goldfingerfactory.com/"), a new social enterprise located in the iconic Trellick Tower, who launched on 14th September 2013. We are delighted to have started work with this exciting new social enterprise focussed on empowering disadvantaged communities by turning unwanted items into ‘gold’. Using donated furniture and working with a team of young artists and craftsmen from London’s best art schools, [Goldfinger Factory](http://www.goldfingerfactory.com/ "http://www.goldfingerfactory.com/") will restore and revamp design items and transform them into desirable pieces for sale. The new space will also provide an opportunity to help socially disadvantaged groups, by offering support, honing carpentry, construction and furniture productions skills, and ultimately creating new job opportunities. This new furniture and fit-outs factory will comprise a sustainable workshop, a training school and a retail unit with a restorative gastro bar, Redemption, founded by Catherine Salway, former Brand Director at Virgin Group and Marketing Director for Goldfinger Factory. Redemption will offer a selection of healthy, alcohol free drinks and nutritionally, on-trend vegetarian food – yum yum yum, a meal we will be proud to eat! Keep in touch with them on Facebook [here](https://www.facebook.com/pages/Goldfinger-Factory/455524667877579?sk=timeline "https://www.facebook.com/pages/Goldfinger-Factory/455524667877579?sk=timeline")
Chloe Franses & Co and THe Global Fund Take Charlize Theron to visit the youth ambassador programme in south africa
Our Founder Chloe Franses recently accompanied Oscar winning actress Charlize Theron to visit the Youth Ambassador Program (YAP) in KwaZulu Natal in the Ugu District of South Africa with The Global Fund to Fight AIDS, Tuberculosis and Malaria.
Originally from South Africa, Charlize is a United Nations Messenger of Peace and an activist. She founded The Charlize Theron Africa Outreach Project (CTAOP) and over the past year has become an increasingly engaged supporter of the work of the Global Fund.
The Youth Ambassador Program trains young men and women to disseminate HIV prevention messages by engaging with young people – in particular out-of-school youths at support groups, churches, sport events and going door-to-door to meet people in their homes. The Ambassadors were given an opportunity to share the strengths and weaknesses of their community, discussing crucial issues such as HIV, teenage pregnancy, drug and substance abuse and crime.
On the trip, Charlize met with the Youth Ambassadors and chatted with them, listening to their experiences and sharing her own. She got to know the Ambassadors and even played the role of referee in a football match between the Ambassadors and Beneficiaries of the Program.
Chloe Franses & Co AT BRITDOC's GOOD PITCH
We have just come back from the morning session of #GoodPitch BUZZING with excitement having watched four magnificent, challenging, inspiring and moving trailers for documentary films that are in great need of support, funding and strategies to help them reach target audiences, change the world and beyond.
For the sixth year in a row, Good Pitch is bringing together filmmakers with NGOs, foundations, philanthropists, brands and media around leading social issues – to forge coalitions and campaigns that are good for all these partners, good for the films and good for society. Ida’s Diary and Shadow World caught our eye.
The Beach Ball Event, Cannes
A few weeks ago we shared the exciting news that we were organising the Beach Ball Gala – well sadly it is all over for another year and now we can bring you in inside gossip and photos from the evening!
In partnership with Cinemoi, we were so pleased to have guests including Radha Mitchell, Greg Williams, Julien Macdonald, Pete Tong, Amanda Neville, Mel B, Kimberley Garner, Yasmin Mills, Melissa Odabash, and Nancy Dell’Olio join us for the evening. Champagne free-flowed, the Plage Royale created a delicious Michellin inspired menu for us – everyone went a little loopy for the chocolate desert – and Chivas and Sodastream crafted cocktails such as the Beach Bubble, specially made for the event.
We were treated to inspiring words from Natalia Vodianova and Caroline Baron, founders of Naked Heart Foundation and FilmAid International, and two beautifully executed PSAs showing just how important the work these two charities are in the field. Speeches were followed by a sumptuous live musical performance from Alison Moyet for her only Cannes performance.
Over €300,000 vital funds were raised through a silent auction and live auction by Christie’s including lots from Guerlain, acclaimed fashion photographer Patrick Demarchelier and bespoke tailor Berlutiwith.
As fireworks sizzled across the sky over Cannes, our guests danced the night away to more live music from the soulful Kenny Lattimore and the Plage Royale’s house-band, Michael Ryan, Mark Venice & Different Place, made up of members of the film industry. Not to mention a memorable DJ set from the magnificent Kinky-D.
A massive thanks to everyone who made this such a special evening – and for the generous support of Bocelli Family Wines, Chivas, Sodastream, Plage Royale and Rodial.
FILMAID: DADAAB Stories
Dadaab is the world’s largest refugee camp, located in North Kenya. People have lived there for almost two decades, people have had children, and grand children, in Dadaab. Half a million people live there.
So what’s life like in Dadaab? FilmAid’s new platform gives us an extraordinary insight, through the power of film. Let’s have a closer look at some perspectives from the camp.
‘Basketball Dreams’ shares the story of Ethiopian Meddy Okoth, who has a passion and love for basketball. Once a national player in his home country before being forced to flee from conflict, Medi dreams of sponsorship so he can play abroad and in return help the undiscovered talent of those in his community to be known.
Oxfam Ambassador Scarlett Johansson visited Dadaab Refugee Camp in Kenya in October 2011. Here is her report from Day 1 of her visit.
Refugee Women. The long trek to safety in Kenya has been particularly hard for Somali mothers like Maryanne, who was pregnant, and Fatuma, who lost her baby son en route.
These are just three stories. There are many more remarkable stories, here.
“Following famine and renewed conflict in the region in 2011, over 100,000 new refugees flooded into the camps. Recently, the region has also been hit by a series of major security incidents, like kidnappings of aid workers and IED explosions. Despite the challenges, the Dadaab story continues to evolve”. FilmAid is in Dadaab at this time of crisis. Sharing life saving information, where it is needed most. It’s a challenging time.
Chloe Franses & Co takes charlize theron to the world economic forum
Chloe Franses & Co Founder, Chloe Franses accompanied Oscar winning actress Charlize Theron on behalf of The Global Fund to the World Economic Forum’s (WEF’s) annual meeting in Davos earlier this year. Charlize, who was one of three “exceptional cultural leaders” to be given special awards, explained how she aims to use the spotlight she attracts to draw attention to one of the world’s greatest problems, the HIV epidemic in South Africa.
Chloe Franses & Co & FIlmaid - 'Why Film' PSA
We have been working with the exceptional humanitarian organisation, FilmAid International and have recently helped produce their brand new short film that will raise awareness and vital funds for the charity.
The film is called ‘Why Film?’ and aims to change the perception that film is only a luxury. FilmAid use film an essential, invaluable tool, that provides life-saving information, hope and psychological relief to people who need it most.
The film features Rufus Sewell, Sarita Choudhury, Sienna Guillory and refugees from Kakuma, Kenya. We were honoured to have the incredibly generous support of directors and crew from Ridley Scott Associates, independent filmmaker K. Ryan Jones and Kenyan refugee filmmakers who were instrumental in the success of this project.
FilmAid works in refugee camps and communities affected by disaster – where basic necessities such as food, safety and health care are needed. They produce and distribute community-based films on critical public health and safety issues such as maternal health, HIV, cholera, gender-based violence, conflict resolution, and more. Using inflatable screens and other ‘Mobile Cinema’ units, FilmAid screenings joy and healing to refugees and other communities ravaged by trauma and lacking traditional media and information sources. Through FilmAid’s training program, young people develop production skills and self-empowerment that will outlast displacement and gain a platform to tell their own stories, in their own voices.
Chloe Franses & Co for no,10's Great campaign
Chloe Franses & Co were brought on board by No. 10′s GREAT campaign to support the Fashion is Great Britain pillar of the campaign. We joined up luxury Savile Row brand Spencer Hart and Benedict Cumberbatch to promote all the things that make Britain a GREAT place to visit, learn, live, invest and do business.
Chloe Franses & Co for Roman Coppola & Intel's 'Four Stories' Premiere
It was with very great pleasure that we were brought on board to help manage talent for the premiere of the winning films from Intel’s ‘Four Stories’ short film competition hosted by and including an original short by the incomparable filmmaker Roman Coppola at the stunning W Hotel in Leicester Square.
Roman has worked on cult films such as Moonrise Kingdom, the Life Aquatic, Lost in Translation and the Darjeeling Limited.
Here is the brilliant Will.I.Am pictured with Roman. (Photo by Jon Furniss/Invision for Intel/AP Images)
Chloe Franses & Co manages white ribbon alliance fundraiser
Being one of the most important charities working towards the prevention of infant and maternal mortality, it was our absolute pleasure to work with White Ribbon Alliance and manage their fundraising event ‘From Promises to Action.’
The night was hosted by Babli Sharma, wife of Commonwealth Secretary-General with special guest Sarah Brown, Global Patron of The White Ribbon Alliance.
The night was a huge success, showcasing and celebrating the progress of the global movement in preventing the needless deaths of women in childbirth.
Bill Nighy and Diana Quick are pictured with Sarah Brown. (Photo credits to Hannah Harley Young)
Chloe Franses & Co source best of british for sky atlantic's 'the british'
We are now half way through the new epic seven-part series ‘The British’ on Sky Atlantic – and what a success it is proving to be. The first episode alone has been watched by almost 1 million people – almost unheard of for Sky Atlantic.
We were brought on board by Sky and the production company, Nutopia to source the best of British talent for the celebrity interviews, where they asked the famous faces what’s good about being British, favourite moments in British history, and the best and worst traits in British people.
Alongside the series, Sky have created free educational resources for all primary and secondary school students in the UK to help bring seven key British historical events to life in the classroom. All these materials will be available to download from the Sky Skills website free of charge to every school that registers. A DVD box set of the complete series will be available to the first 5,000 schools that complete the registration and feedback process.
Amongst the interviewees we sourced were Helen Mirren, Russell Brand, Jeremy Irons, Jessie J, Sir Terry Wogan, Frank Lampard, Micky Flanagan, Colin Jackson, Richard Reed, Benedict Allen, Caitlin Moran, Dougray Scott, Gareth Thomas, Kwame Kwei-Armah, Meera Syal and Anthony Horowitz – a stellar line-up and a fantastic representation of the diversity of British culture (in our humble opinions!)
Their interviews are cut through all seven programmes so don’t forget to tune in tonight – 9pm on Sky Atlantic, not to be missed.
The Big Push
The Big Push campaign from The Global Fund to Fight AIDS, Tuberculosis and Malaria and in partnership with The Huffington Post has finally launched!! And we are so excited and proud to have been involved in the promotional photo shoots for the campaign, sourcing the celebrity ambassadors – from Bill Gates and Charlize Theron to Tony Blair and Ban Ki-Moon.
Thandie Newton, Actress, Activist – “All Women Protected from Sexual Violence.”
The Global Fund to Fight AIDS, Tuberculosis and Malaria have made tremendous advances in the last 10 years to eliminate deaths from these three devastating diseases but they need one BIG PUSH to achieve this goal. And you can help – show the world that you’re part of The Big Push by going to the dedicated webpage for the campaign, and upload a photo of yourself holding up one of the six pre-made signs available to download.
PING PONG PREMIERE - NEw BRitdoc feature length documentary
We were so lucky and so proud to attend the premiere of the new feature length documentary from BRITDOC, Ping Pong. The film had us crying with laughter and crying with emotion in equal measure, leaving us with an overall feeling of optimism for our veteran years. We can put our hands on our hearts when we say that it was one of the best documentaries we’ve seen in a long time. And judging from the standing ovation the film received, the rest of the cinema entirely agreed with us. This feel-good film follows eight veteran players from around the world as they make their way to Inner Mongolia to compete in the 80+ age groups of the World Table Tennis Championships. Our UK representatives are Les D’Arcy (91) and Terry Donlon (82). Les is a living legend – still competing in triathlon, weightlifting, shot-put and hammer throw as well as table tennis, and quoting lengths of poetry at every opportunity. Terry has had his prostate and a kidney removed due to cancer, and now is terminally ill with bone cancer; during filming, he was given a week to live before going on to win gold five months later. The real proof of the rejuvenating effects of ping pong is shown in the story of Inge Hermann (90) from Germany. After her husband died, Inge stopped eating, suffered a series of strokes, fell down the stairs in her home and was moved to a dementia ward in a nursing home. She later discovered a ping pong table in the basement of the care home, and trained her mind and body, learnt how to play, and is now fully recovered from her dementia. This film could have erred towards being patronising, but instead the veterans captivate with their wit, mental strength, agility and fitness; they are a true inspiration for any age. With genuinely side-splitting comic moments, the audience is not afraid allowed to laugh along with the veterans whose charm and playfulness is tangible. The final message seems to be that whatever your age, you should live in the moment and not be afraid of your own mortality. With screenings around the UK from July 6th ([see here](http://pingpongfilm.co.uk/ "http://pingpongfilm.co.uk/")), there really is no excuse not to go and see it!
Chloe Franses & Co arranges david thewlis and michelle yeoh to attend electric burma
Aung San Suu Kyi, who was under political house arrest for 15 years in Burma, travelled yesterday to Ireland to attend Amnesty International’s Electric Burma concert, organised as a celebration of her freedom and her unwavering commitment to human rights. The concert included performances from Bono, Damien Rice, Angelique Kidjo and US rapper Lupe Fiasco, and readings from Bob Geldof, Vanessa Redgrave and Jolie Richardson. The event culminated to Bono presenting Daw Suu with the Ambassador of Conscience Award she received in 2009.
Chloe Franses & Co ensured that those involved in the biopic of Aung San Suu Kyi’s life were in attendance. We were honoured to organise for Virginie Silla (film producer and wife of the director, Luc Besson), together with Michelle Yeoh and David Thewlis, who portrayed Daw Suu and her late husband Michael Aris, to enjoy the concert as Amnesty International’s special guests.
A perfect night for everyone involved.
Source: Getty images. David Thewlis, Michelle Yeoh, Luc Besson and Virginie Besson-Silla at the premiere of ‘The Lady.’